At the Future of Sustainability Conference in Johannesburg, PlastiColors showcased EcoPure® – an organic additive manufactured and distributed across Africa under the PlastiGreen banner to enhance plastic biodegradation in microbe-rich landfill and marine environments. Represented by Director Michelle Fleming and National Sales Manager Jamie Wilson, the team highlighted how actionable sustainability solutions can integrate into existing manufacturing processes.
Why EcoPure® is Redefining Plastic Biodegradation
With over 70% of plastic waste in South Africa going unrecycled each year, complementary solutions are urgently needed alongside traditional recycling streams. EcoPure® bridges this gap by targeting plastic waste where it often ends up:
- Microbial Activation: Added at low dosages during manufacturing, the additive attracts microbes in landfill conditions to form a biofilm that breaks down the polymer over time.
- Maintains Full Recyclability: EcoPure® does not alter the physical performance or shelf life of the plastic during its useful life, nor does it contaminate standard recycling streams.
- True Biodegradation: Unlike oxo-degradable additives that break down into microplastic fragments, EcoPure® facilitates true biodegradation through natural microbial activity.
- Seamless Integration: Converters and brand owners can introduce EcoPure® directly into existing production machinery without capital investment or tooling changes.
Leading by Example: EcoPure® in PlastiColors' Packaging
Sustainability must be practical, credible, and visible throughout the value chain. To demonstrate complete confidence in the technology, PlastiColors has converted the 25 kg bags used to sell its own masterbatch products to include EcoPure®.
By adopting the additive in its own commercial supply chain, PlastiColors stands firmly behind the technology in practice – proving that performance and environmental stewardship go hand in hand as we work to Leave a Legacy. Not a landfill.
As featured in SA POLYMER TECHNOLOGY Vol 24.
